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Posted by Nadeesha Cabral in Google Adsense
Relative content and a smaller scope does really good.
As you may know, AdSense for content displays the relative ads picked up from your content. Diversified blog posts or very long blog posts about random things will often force AdSense to display irrelevant ads or public service ads. To prevent this from happening, keep your blog posts clear and concise and in a relatively small scope. If you tend to post larger posts, split them up if you can afford it.
Section Targeting for non-niche bloggers
If you’re a blogger finding it hard to follow the earlier tip, and if you’re a non-niche blogger, try section tageting. Section targeting allows you to tell AdSense to display ads relative to a specific part of your blog or blog post. For and example, if you blog about mobile phones and happened to mention NASCAR as well, you can target the mobile phone ads by highlighting content about mobile phones.
Want to know how to do section targeting? Read this section of AdSense help.
Consistent ad word density
Although this might make a blog look a bit spammy, a good content writer can always make it happen. But overdoing this will only make you lose your readers. If you keep a good density of ad words throughout your posts, you can get the relative ads you are targeting. It’s almost like writing for a search engine spider targeting search engine traffic.
Experiment frequently and evolve!
Web page tend to have declining revenue from AdSense if they don’t evolve. If your blog has repeating visitors, the same ad blocks with the same placement unchanged for months could make them virtually invisible towards your ad placements. Don’t do that! Experiment frequently. Even if you have a CTR of 35%, that doesn’t mean, through experimentation you can make it 45%.
Keep an eye on all your AdSense statistics, channels, CTR(as I said before) and try to pull off the best possible recipe. Also, be patient. Some successful AdSense publishers I know had to wait for an year or so before they started making money from their blogs and web sites.