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If you are looking at Google's AdSense program you are surely asking yourself how much you could make from such a program, and you probably think you cannot make as much as you can from traditional advertising schemes.

Google, of course, keeps a great deal of secrecy regarding how much AdWords advertisers pay per each click directed to their site and the same applies for how much AdSense banner holders make from their websites.

While there is nothing official, rumors circulate around the Internet concerning the amount of cash a website can earn by using Google AdSense program. And many people (illegally) disclose how much they have been making with Google AdSense program. There are stories of people raising over one thousand dollars per month using Google AdSense program.

There are also stories of people exceeding $100,000.00 per month but it is a bit hard to believe such stories. The truth to the matter is that if you have a small website and you just want it to support itself, and do not wish to reach your pocket for its maintenance costs you can probably do this with Google AdSense program.

Google AdSense program is also very good for people who host a lot of pages. Even if the said pages do not generate a lot of traffic individually, every click counts and you can earn up with a lot of money by doing this. And that just goes to prove that sometimes quantity matters nearly as much as quality.

There is no telling how much money you are going to make by using Google's AdSense program but you can sort of tell for yourself, before actually starting, by taking a few things into consideration.

First, is the amount of visits you get every day. While there is no way to estimate precisely on this, you can generally make a safe assumption that if you have a lot of clicks per day you will be making good money.

Also, this depends on what exactly your site is about. If your site is about anything popular (music, sex, whatever) you are bound to get a lot of banner clicks. These have a coefficient associated with them, called the CTR (click through ratio).

Basically, what it translates to is that if a large proportion of your site's visitors click the ads you will be making more money. And the best way to do this is to have some popular content in your site, ensuring the links direct users towards popular items as well.

Then of course, there is the position and number of ads on your website. While you do not want to overdo it, having many links will undoubtedly generate more income for you as a webmaster. Do not however believe, that if you just add a lot of ads in an important portion of your site, visitors could always just skip them (and be assured that many do just that).

There is something between an art and a science to positioning your ads. People generally look in certain places and never look in others, and knowing this a website author and/or webmaster can do a great deal of things to increase his earnings with Google AdSense program.

All in all, the amount of money you make with Google AdSense program depends on many factors. But if you have a site with interesting contents and/or many pages, and if you see a constantly large amount of traffic every day, you can bet you'll be making a lot of money with Google AdSense program.

Even if you are not in the above categories, Google AdSense program is still worth using because there is very little hassle in setting it up, and many times it can help financially support the site, whilst being a nice bonus to get through the post at the end of the month.
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