To prevent users from ad blindness, using a rotating colour palette is a brilliant idea. One can select multiple colour schemes using the control key, the up or down keys and the spacebar. Officially Google AdSense programme allows selecting up to four different colour schemes. Once selected, the multiple colour schemes are incorporated into the settings of the AdSense code of the user. Once this is done, the colour schemes changes every time the webpage is reloaded. Thus, every time providing a new look to the ads. The regular users of the sites, who ignore a known ad, can be prevented from doing so by providing new looks every time. Thus not too much is to be done, once the setting is made, every other thing becomes automatic. This can lead to more click through rates.
Many ads are shown up by Google in the different search result pages. These are the ad of the website owners subscribed to the Google AdSense programme. The ads placed on the pages are generally related to the search provided by the user. The ads if clicked on by the users, then both Google as well as the site owner earns on the number of clicks being generated. But to make the ads capable of being clicked requires some trick. Colour plays a vital role in making the ad units capable of grabbing enough attention among the users. Typically a regular visitor to a site has the tendency to ignore the ads that are displayed on the site. The use of same selected colour palette for the ads in the same location for a large number of days results to this phenomenon. This is known as ad blindness. To do away with this, and to prevent the users from ignoring the ads, one can rotate the colour palettes up to four different ways and this is officially approved by Google AdSense programme. One can do this by pressing the control key and scrolling the up or down keys and can select multiple schemes with the help of the spacebar. On doing this four colour palettes will be shown side by side and they can be incorporated in the AdSense code of the user while creating the AdSense Layout. The provided colour code then automatically changes as the page is reloaded. So, once the selection is done in the setting, nothing more is to be done. This is a great idea to give the ads a fresh look to the ads, anytime they are clicked. A regular user of the site, to whom all the ads becomes known, if kept in the same way for a long time, and thus ignores them, this can be prevented by all the time generating a new look to the ads, such that the user finds it new. This little trick can lead to a better click through rate (CTR) as every time the page opens with a new colour scheme.
Many ads are shown up by Google in the different search result pages. These are the ad of the website owners subscribed to the Google AdSense programme. The ads placed on the pages are generally related to the search provided by the user. The ads if clicked on by the users, then both Google as well as the site owner earns on the number of clicks being generated. But to make the ads capable of being clicked requires some trick. Colour plays a vital role in making the ad units capable of grabbing enough attention among the users. Typically a regular visitor to a site has the tendency to ignore the ads that are displayed on the site. The use of same selected colour palette for the ads in the same location for a large number of days results to this phenomenon. This is known as ad blindness. To do away with this, and to prevent the users from ignoring the ads, one can rotate the colour palettes up to four different ways and this is officially approved by Google AdSense programme. One can do this by pressing the control key and scrolling the up or down keys and can select multiple schemes with the help of the spacebar. On doing this four colour palettes will be shown side by side and they can be incorporated in the AdSense code of the user while creating the AdSense Layout. The provided colour code then automatically changes as the page is reloaded. So, once the selection is done in the setting, nothing more is to be done. This is a great idea to give the ads a fresh look to the ads, anytime they are clicked. A regular user of the site, to whom all the ads becomes known, if kept in the same way for a long time, and thus ignores them, this can be prevented by all the time generating a new look to the ads, such that the user finds it new. This little trick can lead to a better click through rate (CTR) as every time the page opens with a new colour scheme.
