Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance.
For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved.
Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.
Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination. Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again.
Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to. Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that.
Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link. But doing it on direct advertisement of your page rank is a way to get on search engines bad side.
Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user-friendly” page is a big issue among search engines. There are many seo firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs.
Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others. Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content.
Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites.
Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
More on google.com/adsense

The internet is full of articles, ebooks and hype about using blogs with Google’s Adsense program to make money. The formula for success, it seems, is simple. You blog, place ads, get traffic, visitors click on the ads and you get paid. The question many people want to know is, can we make a profit?

This question has been difficult to answer, in large part, because of the Google Terms of Service for Adsense users. Although the terms have recently been loosened somewhat, users were long prohibited from sharing personal information regarding their success levels and other key statistics that might have provided prospective for-profit bloggers from developing a clear perspective on the profit potential available.

If you are curious about whether or not you can make blogging with Adsense a legitimate moneymaker, it is worth conducting this relatively simple exercise. The results can give you an idea of whether or not it is worth your time.

First, determine how long it will take you to build your blog. Consider the set up time and the time necessary to do initial promotion and to write at least ten to twenty starter posts. We will say our preparation time is fifteen hours.

Second, estimate how much time it will take on a weekly basis to do additional promotion and to add at least two new posts. Multiply this figure by 52 (the number of weeks in a year). For this example, we will set promotion time at 156 hours (3 hours per week).

Third, add preparation time and Promotion time. This will give us an idea of the total time required. In this case, total time is 171 total hours.

Fourth, investigate the average value of an ad click in your niche. You can use the Overture bid tool, easily found online, to get a reasonable idea of the value of each click. In order to make your projection “safe,” reduce that number by half. This yields PPC, or “pay per click.” Let’s say the bid tool says clicks related to our keyword are worth about forty cents. Our PPC is .20.

Fifth, determine how much your time is worth. Do you feel your blogging time should generate at least $10 per hour? $20? This is a matter of personal preference. We will assess the value of our time at $10 per hour for this exercise.

Sixth, assume a click-through rate of eight percent. This is a low figure, as many blogs can generate click-through rates approximating 25%. Click-through rate is expressed as CTR.

Now it’s time to perform the critical calculation. We need to determine the required number of visitors necessary to produce enough money to make the process worthwhile. To find the number of visitors required you need to do a little algebra. You multiply visitors (unknown) times pay per click(.20) times click thru rate (.08) which will equal how much your time is worth (10) times total time required (171).

You don't have to do the algebra, the number of visitors would be 139,200. In order to make the process pay, you will have to drive 106,875 visitors to the blog over the course of one year. That translates to approximately 292 visitors per day, on average. Obviously, that is a very “doable” number based on the amount of time we have set aside for the process.

So, for our example, blogging for bucks with Adsense is a winner.

Perform these calculations based on your own unique circumstances and you can determine the viability of earning money with a blog and Adsense.

Google's AdSense is a fascinating revenue-sharing opportunity for small, medium and large web sites. Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)

I read an article about how to increase adsense revenue from associate programs here is the analysis from the article

Let's say you have a goal of earning $100,000 a year from AdSense. Is that possible? Let's see � $100,000 divided by 365 = $274 a day. So your goal is to produce either:
• 274 pages which earn $1 a day or
• 548 pages which earn 50 cents a day or
• 1096 pages which earn 25 cents a day
The following are hypothetical cases. To earn $1 a day per page, you need, per page�
• 400 visitors, 5% click-through rate (CTR ) and average 5c payout. Or 200 visitors, 10% CTR and an average 5c payout.
• Or 100 visitors, 10% CTR, and an average 10c payout.
• Or 100 visitors, 5% CTR, and an average 20c payout
Let's assume you choose a goal somewhere around the middle, say aiming for 50 visitors per page and want 274 pages earning $1 a day. You'd need 274 x 50 = 13,700 pageviews a day.
Does that sound too tough? If so, you'd better look for more profitable keywords and ways to improve your click-through rates.
Let's try a different scenario, You choose more profitable keywords and make your $1 on average per page from, say, 10 visitors. 274 x 10 = 2740 pageviews a day, That's looking easier to achieve, If your average visitor sees 3 pages, you now need 913 unique visitors a day.
Is that too tough to achieve in your niche? If so, create two sites, each attracting half that number, 456 unique visitors, a day, Can't achieve those click-through rates and payouts? Then you'll either need more pages on your sites on more niche sites.

Please note, because of the AdSense rules, these are all hypothetical cases. I'm not allowed to give real cases. Real CTR rates and payouts vary hugely.Choose the goal which best matches your site or sites.

Then start building keyword-rich pages containing well researched, profitable keywords, and get lots of high quality links to your site.

Recently read from many sources from the internet on how to increase your adsense earnings. Adsense is an advertisement program by Google whereby google adsense publishers put google adsense ads on their domain to earn some cash. I will cut the chase, so here are some of the factors leading to high google adsense earnings (and tips afterwards):

1. high eCPM (comes with low bounce rate)
2. many impressions
3. put your ads on the left side > to increase CTR > to increase number of clicks
4. expensive keywords

These are some of the points I have derived from many, many sources over 3 weeks, and here are the tips:

1. High eCPM can be achieve through your site from many factors, for example good content, professional layout and such. The other factors are not so relevant so I won't be stating it down, but theres another factor which is equally as important as your content itself: bounce rate. Low bounce rate = higher eCPM. I have seen it with my own eyes; 1 day I had like 100 page views, low bounce rate, so theres high eCPM which earned me 8 dollars. However, another day, I had 200 page views, but VERY HIGH bounce rate, so theres little eCPM which earned me only 6 dollars. So how to reduce bounce rate? Convince visitors to click on a link to read more of your stuff. If they click at least once on your page, bounce rate will be much lower than them not clicking at all. Heres a site which tells you just how to convince them to 'click here to read more', expandable posts
2. Many impressions. This one is about marketing your site. Just use yahoo answers and twitter to quickly market your site out, if you are just a simple blogger like me of course

3. I just did a research 'just now', and I found out how to make visitors notice more of your google adsense ads: put your google adsense ads on the left. Visitors often skim through many bloggers' posts to get information in a short time, and they do that by reading the first few lines of each paragraph of the posts. This heatmap shows exactly where visitors often look at the website, so heed this little picture carefully, it may change your earnings from cents per click to dollars. By exposing more of your google adsense ads to new visitors, there will be higher CTR, resulting in more clicks on your ads, earning you more google adsense money!
4. Use expensive keywords. Some of them are related to 'asbestos lung mesothelioma' or 'auto insurance', but since they are so hard to use, you can use keywords like 'domain registrations' or 'buy a domain name' for simpler solutions. Lists of expensive keywords can be found all over the web, so just go search for one, or you can read my version of expensive keywords here.
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