Written by Joseph Mathys
Wednesday, 14 October 2009
Google content marketing is a great source for traffic. Less expensive then
Google search marketing usually is. But it can get very expensive if you let
it run wild.
I don't know if you have this problem or not with Google content. You have some
ad groups that cost you more then others without the conversions. I would like
to see which keywords are getting clicks and which ones are getting
conversions. But all you can see in the content network is the statistics for
the total per ad group.
What if you had a keyword that was getting a lot of clicks but no conversions
and other keywords that were getting only some clicks but many conversion? You
would want to remove or pause the keywords that were getting clicks but no
conversions so you could maximize your conversions per costs.
When setting up the Google content campaign, you investigate the keywords to add
to each ad group. My problem is you can't get reports on which keywords are
working for you per ad group. Which means you can't easily remove keywords
that are costing you money with out any results.
Try this simple twist when setting up your campaigns.
1. Decide what the campaign will target.
2. Name the campaign the target word.
3. Set up the ad groups. The ad group names will be the keywords you
researched that were the best for your campaign.
4. Add the keyword to the ad group. You read that right! I said to add the
keyword to the ad group, one keyword, not keywords.
Each ad group is named for the keyword in the ad group and each ad group only
has that one keyword that is the same name as the ad group. Now when you
look at your reports you can quickly see the keywords that are performing and
which are not. Now every two weeks you can do your reports and either pause
or remove the ad groups that are not performing and add new ones.
This tweak will keep you laser targeted on keywords that work for your ads
which will keep your campaigns costing less and getting you more conversions.
This can make you much more money. Who doesn't want to make more money
while spending less?
I know this will help with your Google marketing. You should now be able to
spend less time working, updating and evaluating your campaigns.
I want to thank my good friend David Varrone for sharing this technique with me.
Article Source: http://www.ArticleBlast.com
About The Author:
Joe Mathys Online Business and Marketing Coach Generate unlimited free leads for free! Generate unlimited free leads for free Visit my blog. Home Business Blog
Wednesday, 14 October 2009
Google content marketing is a great source for traffic. Less expensive then
Google search marketing usually is. But it can get very expensive if you let
it run wild.
I don't know if you have this problem or not with Google content. You have some
ad groups that cost you more then others without the conversions. I would like
to see which keywords are getting clicks and which ones are getting
conversions. But all you can see in the content network is the statistics for
the total per ad group.
What if you had a keyword that was getting a lot of clicks but no conversions
and other keywords that were getting only some clicks but many conversion? You
would want to remove or pause the keywords that were getting clicks but no
conversions so you could maximize your conversions per costs.
When setting up the Google content campaign, you investigate the keywords to add
to each ad group. My problem is you can't get reports on which keywords are
working for you per ad group. Which means you can't easily remove keywords
that are costing you money with out any results.
Try this simple twist when setting up your campaigns.
1. Decide what the campaign will target.
2. Name the campaign the target word.
3. Set up the ad groups. The ad group names will be the keywords you
researched that were the best for your campaign.
4. Add the keyword to the ad group. You read that right! I said to add the
keyword to the ad group, one keyword, not keywords.
Each ad group is named for the keyword in the ad group and each ad group only
has that one keyword that is the same name as the ad group. Now when you
look at your reports you can quickly see the keywords that are performing and
which are not. Now every two weeks you can do your reports and either pause
or remove the ad groups that are not performing and add new ones.
This tweak will keep you laser targeted on keywords that work for your ads
which will keep your campaigns costing less and getting you more conversions.
This can make you much more money. Who doesn't want to make more money
while spending less?
I know this will help with your Google marketing. You should now be able to
spend less time working, updating and evaluating your campaigns.
I want to thank my good friend David Varrone for sharing this technique with me.
Article Source: http://www.ArticleBlast.com
About The Author:
Joe Mathys Online Business and Marketing Coach Generate unlimited free leads for free! Generate unlimited free leads for free Visit my blog. Home Business Blog
